Week 3 Discussion

“Strong Brands” Please respond to the following:

  • Several companies use their brand as a competitive advantage. Given  your knowledge about the global economy, identify three brands you  believe have the strongest likelihood of remaining a source of advantage  in the 21st Century and explain why. 
  • Explain the effects you believe the Internet’s capabilities will  have on the brands you identified in the previous discussion and what  the owner of the brand should do in light of them.