1.let’s assume the marketing strategists there have decided to segment the market in the community by income level The group has decided to target a niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might they tailor their marketing approach to appeal to this segment?(background is the Osher Center for Integrative Medicine and market segmentation)
2.An orthopedic group in Virginia has decided to conduct a survey of referral physicians. The results, which are posted on the group’s website, indicate the level of customer satisfaction. The group has also posted comments that some of the physicians wrote in the surveys. What is this group doing in terms of attempting to recognize the customer contact process? Explain the integration of this strategy into a total marketing program for the orthopedic group.