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Vision & Mission Statements

  • Now that you have selected your business, find 3-5 other businesses that are very similar to your primary product or service offering. For example, If you want a T-shirt business with your primary offering being designer T’s; then select other T-shirt companies that do what you want your company to do. (Note: the reference to primary offering).  Once found conduct the following:
    • Prepare a 1-2 page, typed and double-spaced critique (analysis) of the mission and vision statements from three businesses that are similar to yours. Your critique should include the information below:
    1. Company name
    2. Vision and mission statement (Note: a company may only have one, which is okay just select another company to highlight the other statement.  The goal is to have 3 vision statements and 3 mission statements total.
    3. Link to the specific page of each company
    4. Paragraph with your analysis of how well written the vision and mission statements are with sound marketing rationale
  • Write a vision and mission statement for your business.