Marketing

1. Describe the channels of communication that would be appropriate for generation that born between 1946-1964 and Generation Y/Millennials which born between 1981 and 2000 ?

2. How tech-savvy are the people in the generations born between 1946-1964 and Generation Y/Millennials which born between 1981 and 2000 ?

3. How would you market a product differently to a younger generation when they become older and need the same product? Will the characteristics of the generation factor into the marketing strategies? (example-medical care could be accomplished through facetime instead of visiting the doctor’s office.)