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Google is a growing company that has emerged as a market leader in “information” access, distribution and online advertising services.  Have you ever wondered how Google can afford to build, staff and operate Best of Breed data centers that enable instant access to a world of information, with an “intuitive” capability that adapts to the search interests of a user?  Here is your opportunity to find out.

Note: This Discussion Board assignment (Forum 5 Module/Week 5) requires the viewing of a video from Chapter 16, Video Case 16 Google Inc.: The Right Ads at the Right Time

Read the Google Video Case 16 and watch the Google video:


Create and post an initial thread that addresses the following questions or issues:

  • When conducting a Google search, why do some search results appear before others?  Describe in detail the processes that Google uses to prioritize the positioning of search results? 
  • Describe Google’s AdWord and AdSense services and how each may benefit a company’s online advertising effort with Google.
  • Explain why there is increasingly concern about potential eavesdropping practices by Google and other companies via Internet-enabled “smart home” devices (e.g.: televisions, assistants, and Wi-Fi networks)?  What preventative measures may be taken by consumers to mitigate “always listening,” hacking, eavesdropping and other surreptitious information gathering conducted by unwanted intruders?

“Great is our Lord and mighty in power; his understanding has no limit.” (Psalm 147:5 NIV) 

Describe the vastness of God’s wisdom, knowledge and power, in consideration of the power of human marvels such as Google