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Week 2 Discussion 1

Post the following:

  • A description of the assessment (name, sponsoring organization, intention of the results) you took.
  • A description of the market segment classifications the assessment revealed (your own classification and the primary classifications (i.e., segments) indicated). Please do not reveal any confidential results.
  • An explanation of a strategy a marketer might use with this segmentation classification to influence this segment’s buyer behavior.
  • Provide an insight from your own experience in completing the assessment and reflecting on your results. How does this experience shape your future buying behavior or your insights into market segmentation?