Module 4 Course Project- Ethical Values, Violations And Best Practices

For your course project submission watch the video and complete the following steps.

  1. In a minimum of two pages, complete the following:
    1. Identify three examples of ethical violations related to the marketing of a product or service.
    2. Summarize the ethical issue in each example and any consequences that resulted from it.
  2. Discuss which American Marketing Association Ethical Values were violated.
  3. Explain how the ethical issue could have been avoided.
  4. Create a list of the top five ethical do’s and don’ts (five of each).
  5. Use at least three credible sources.

In addition to visiting the Resources tab, access the Course Guide located in Getting Started for additional resources specific to this course.

Submit your completed assignment by following the directions linked below. Please check the  Course Calendar for specific due dates.