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Essay

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Write a paper of 1,500 words that responds to the following:

  • Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
    • Engage their existing customers
    • Attract new customers
    • Listen to employee and customer feedback
    • Respond to crises
  • Provide current examples.
  • Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.